Size Doesn't Matter (as Much) When Choosing a Social Network
Relying on size can be extremely dangerous.
Here's what many of you are thinking:
"The more people that's on X platform, the greater the chances I have to reach my target audience. And that will help me increase my reach"
Although that line of thinking isn't entirely flawed, you need to be strategic when it comes to choosing what social media platform to use. But sometimes, just plain ol' common sense works too.
Imagine you were in the gardening niche
It's safe to assume that the large majority of your content would contain pictures of various things you plant in your garden, no?
Which would mean that the majority of your target audience would be on Pinterest.
As opposed to Facebook:
Large social media numbers doesn't always mean there's a lot of activity happening on that social network. In that case, your goal should be to figure out where your audience is actually spending their time.
In other words, go where most of your demographic is.
Content Remix Method
What It Is:
A proven strategy that helps you find content that has done fairly well before but allows you the opportunity to drastically make your content much better.
How to Use It:
Step 1: Find Popular Posts on Other Sites
If you want to create content that moves the needle, you can't always write about topics you want. You NEED to find content that’s done fairly well before — and ethically steal it.
Using a tool like Ahrefs, you can enter the URL of a site that produces content similar to yours:
Click on the 'best by links' button under the "Pages" tab:
And finally, sort by "200 ok" tab to sort by the posts that have the highest number of referring domains.
Note: While you could also find popular posts based on the number of shares they have, a large number of shares doesn't always mean higher rankings. And if you want to have your content ranking in search engines, you need to get backlinks.
So in this case, backlinks are greater than shares.
Step 2: Research the Weaknesses in The Post and Make Yours Better
Here’s where you actually start getting to work.
Finding any unanswered questions on the topic is crucial because that's how you'll ultimately make your content better.
But to get to that point, you'll need to do some serious research. And that involves using tools like:
- Past blog comments
After that's done, simply make your content better than the original by:
- Making it more visually appealing
- Making it more relevant
- Going more in-depth
Step 3: Gain Exposure With Strategic Outreach
Why is getting the word out about your content important? Because the more exposure you have, the more reach you'll gain. And that will lead to more shares, backlinks, etc. which will only improve your web presence.
How do you get started?
First, you find a list of influencers within your niche that you want to connect with.
Once you’ve ID’d them, send them a simple script.
Here's a script I recommend:
Hope you're having an awesome day.
I'll keep this short since I know you probably have a lot of emails to go through.
I'm going to be publishing a post about [Topic] very soon that I believe you'd be interested in.
Would love to get some quick feedback on it before it goes live.
Mind if I send you the link?
Social Network Followers
This is likely your biggest metric to track.
If you want to have a good online presence you need to have a great social media presence.
To do this, you need to set goals and keep track of your followers each month. So for example, let's say your goal was to get 1,000 new followers on Twitter each month ...
... but for some reason, this month, you only managed to get 400. Because you are tracking your following you can quickly adjust your strategy to get back on track.
Obviously, the more you know where your readers (and traffic) is coming from, the better.
Because this confirms if your audience persona is accurate. If you're getting a lot of traffic from other platforms but you put most of your effort in Pinterest, then you know you should be spending more time networking on those other platforms.