What’s the secret to growing your business with content marketing?
That’s not an easy question to answer.
Some may say it’s repurposing your content. Others may jump on the content promotion train.
But neither of those things are possible if you’re not creating website content your audience wants to read.
That much is clear.
And in today’s post, I’m going to share with you a proven method I’ve used to create content for my website that generated 300+ backlinks, an average of 1,291 shares and boosted my organic traffic by 55.80% in 4 months.
And I’m going to show you how to do it step-by-step.
But First, A Quick Story …
This isn’t my first site.
In fact, from January 2011 to September 2016, I proudly operated another site called Shade of Info.
And my goal with that site was to make it a content marketing training hub for entrepreneurs and businesses.
But here’s the thing:
My traffic sucked over the years.
Mainly because I was all over the place with the direction I wanted to take the site in the early stages.
First I wanted to make it an eCommerce site.
Then, a niche site.
Then a blog about blogging of all things.
Finally, in 2016, I determined that content marketing would be the industry I would put all of my focus into.
Was I publishing great content? Definitely.
Did I promote the crap out of it? Yeppers.
And my traffic was okay until:
BOOM! Google update.
This, despite some of the most successful content I’ve ever created:
For months I tried to fix it, but had no success. That’s when I made the most important decision ever about that site: shut it down and start fresh.
Did that decision pay off?
Keep reading …
The Content Remix Method: The “Secret” to Creating Content That Drives Results
Here’s the deal:
Despite Shade of Info’s traffic woes, I learned a lot about content marketing. More specifically, using the content remix method to create great content that “moved the needle.”
And I used everything that I knew, and learned, on this site.
(And the results have been nothing short of spectacular.)
In fact, my first “official” post, Website Credibility Factors: 53 Tips To Improve Your Influence Today received over 1,300 shares in 2 months:
Not only that, but received a nice surge of traffic to it in the early stages:
Has a fairly impressive time on page number:
And was shared by some pretty big online ballers:
Not to mention having one of my articles featured as a top online resource:
The best part?
You can do the exact same thing for your site.
The 3-Step Process to The Content Remix Method that Gets Your Audience Hooked
This method couldn’t be easier.
Here are the 3 steps:
Step 1: Find popular posts on other sites
Step 2: Identify and enhance the weaknesses in those posts
Step 3: Gain exposure with strategic outreach
Here’s a nifty little infographic that shows the process:
Now, let me show you each step in more detail …
Step 1: Find Popular Posts on Other Sites
There’s no two ways about it:
If you want to create proven content, you NEED to find content that’s already proven. And all this means is seeing what’s done fairly well before — and ethically steal it.
According to a quote from Mark Twain:
We give them a turn and they make new and curious combinations.
We keep on turning and making new combinations indefinitely; but they are the same old pieces of colored glass that have been in use through all the ages.”
Fortunately, you have a lot of resources available to find this information out. Use the following resources to do so.
Resource #1: BuzzSumo
Here’s how to use it:
First, go to the search and enter a keyword related to your niche.
For example, let’s say you were interested in writing about landing pages. Start by entering that keyword in the search:
Now, what comes up are content created within the last year related to that keyword. And look at these 3 gems I found:
Definitely not bad, right?
And the great thing about it is that it shows you where most of the shares came from. For instance, both the KissMetrics and Moz post did well on Twitter. While the third post had all of it’s success on Facebook.
This is something to keep in mind when you’re deciding on your content strategy and your content promotion.
Resource #2: Ahrefs
There’s no doubt about it:
This site is a GOLDMINE for when you’re trying to find posts that have performed well.
Here’s how to find them:
First, go to the content explorer section and type in the keyword you’re looking for:
What pops up is a list of content on that keyword sorted by relevance:
The best part?
You can easily see the number of referring domains to that post:
This type of information is crucial into finding out which popular content is worth imitating.
Resource #3: Industry Forums
This is probably one of the most underused resources of finding proven content that’s available.
But it works and you should use it to your advantage.
First, go to Google and enter in “keyword” + forum:
The results that populate should be forums related to that keyword.
And what you want to do is search those forums for threads talking about that topic.
When I searched Inbound.org, I had no issues finding some interesting content ideas related to that keyword:
Industry forums are a top resource for finding some of the best website content out there. Don’t sleep on using them to find your next great content idea.
Resource #4: Search A Popular Site
This one is the most time consuming of the four — but it still works.
First, make a list of sites creating content you’d love to emulate. To do this, create a spreadsheet in Google Drive (or Excel) with a list of those sites.
Once you have your list, your next step is to search their site for some of their most popular content.
Sticking with the landing page example, when I went to a site like Search Engine Journal, here’s what I found:
See the views?
What this tells me is that people are interested in those topics — which means it’s something you could ethically steal.
Now, once you find a post that you’re interested in, it’s time to move on to the next step.
Step 2: Research the Weaknesses in The Post (and Then Do This …)
First off … this is a 2-part step.
And as you have probably guessed, the first thing you need to do is research. Which means that you have to find any unanswered questions on the topic — and thoroughly cover it in your content.
There are various methods to conduct this research, but here’s a few I recommend.
Method #1: Quora
If you’re serious about finding questions people want answers to, this is a site you must use.
To give you an idea of how to effectively use it, let me walk you through with an example …
Let’s go to Quora and enter in a keyword. And the first thing you’ll see are various topics that auto-populate:
You don’t want to be too specific here. Choose a keyword that’s fairly broad:
Then navigate to the topic FAQ tab to view all questions related to that topic:
These are just a few of the popular questions people had on this topic.
All you need to do is choose relevant questions and answer them in your content.
Method #2: Twitter
Twitter may not be the first thing that comes to mind as a search function — but it works.
First, go to twitter’s search bar and use this simple search string:
“keyword ? -http”
For example, if you wanted questions related to the paleo diet, you’d search for something like this:
This will not only show all tweets containing a question mark, but will eliminate tweets containing links. And only show questions people had related to that keyword:
Needless to say, this is more of a process. But look at the possible topics you could touch on in your content:
- Can the Paleo Diet make you healthier?
- Can the Paleo Diet make you sick if you were a vegan?
- Is the Paleo Diet a good choice if you’re trying to build your strength?
All great questions that your target audience wants to know the answers to.
At this point, it’s time to celebrate, right?
Finding those unanswered questions is the first part. The second part is to create content that’s superior.
How do you create content that’s head and shoulders above the original?
Here are 3 next-level strategies you can use to give YOU the better piece of content.
Strategy #1. Go more in depth
Imagine you’re in High School chemistry class.
The teacher has just handed you back an in-class assignment you submitted the day before. An assignment you thought was a guaranteed A, right?
You only managed a C+.
Reason being? You just provided the results — but didn’t explain them.
Surprisingly a lot of people do this online. They list a solution like “30 Unusually Effective Tips to Write 1,000 Words Daily” but don’t break down each step into detail.
I’ll explain with an example:
When I wrote my post, 15 Powerful Content Creation Shortcuts (That Actually Work), I knew most of the content out there were either bland list posts or simply lacked actionable content.
So I did the opposite.
I decided to include as much meaty content as possible that would make my post that much more valuable. Which resulted to content like this:
And led to comments like these:
Going more in-depth will make your content stand out more.
Strategy #2. Make it more visually appealing
Humans respond better to visuals than just text.
And according to research from BrainRules, people retain 65% MORE information when paired with a relevant image.
How can you make it work for you?
Simple. When you’re creating content, add visual elements to maintain interest.
Henneke Duistermaat does this by incorporating custom drawings:
Ryan Stewart uses a lot of screen shots:
The key is to include images that add, or enchances, the content.
Strategy #3. Make it more relevant
Did you know that Google sees relevancy as a ranking factor?
This, according to Searchmetrics. Here’s the jist of what they said:
If you want your content to outperform others, relevancy matters. Not only to appeal to readers but to satisfy Google as well.
For example, right before I wrote the website credibility factors post, I noticed there were a lot of people writing about brand trust and credibility.
Not only that, but it had a decent amount of interest on Google Trends too:
A lot of shares.
Plus, my infographic getting shared on MarketingProfs:
Step 3: Gain Exposure With Strategic Outreach
Time to start getting the word out about your content.
But this is much more than the typical strategies you hear like:
“Share on all social media platforms.”
“Get people who have shared similar posts to share yours.”
Effective? Not in this day and age.
If you believe you created a great piece of content, you need to go above and beyond to promote it. And one of the best ways to do that is through strategic outreach.
Specifically, getting feedback from influencers on your content before you publish it.
Here’s how it works:
1. Find a list of influencers within your niche that you want to connect with. (If you don’t know who they are off the top, you could do a search in Followerwonk to get an idea.)
2. Send an email to each influencer. Here’s an email I used when I emailed Jay Baer:
As you can see, even with his busy schedule, he actually responsed back.
To prove that it wasn’t a fluke, I emailed another influencer:
Another response back.
And out of 11 influencers I emailed, 5 of them actually shared it on social media. Resulting in a large amount of shares and a couple links too. 🙂
Although you may be tempted to contact every influencer possible, it’s best to choose the ones that (1) either writes about the topic or (2) has an audience within that topic.
Even just a handful of influencers you reach out to could really help get you the exposure you need.
That’s all there is to it.
So, here’s what I want you to do …
If you’re ready to start creating proven content that gets results and grows your business, then you need to start using the Content Remix Method today.
Keep in mind that this is no easy fix to great content.
You need to put in a lot of hard word — and even research. But the end results speak for itself.
Ready to get started?
I put together a free step-by-step checklist for you. This checklist will show you EXACTLY how to use the Content Remix Method on your website.
Click the image below to access the free checklist: